King had filed its original IPO papers last summer under a federal law passed in 2012 that allows companies with less than $1 billion in revenue in its last fiscal year to keep its IPO documents under seal until the final few weeks before a price is set on a stock offering. The Dublin-based company, which has offices in Sweden, London, San Francisco and elsewhere, plans to list its stock on the New York Stock Exchange under the ticker symbol “KING.” King said in its filing that the IPO will include shares offered by the company as well as those offered by existing stockholders. Zynga analyzes how its games are played to try to make the games better, more addictive and more lucrative once they are already out, while King tests its titles “for a very, very long time” before releasing them to the public, Blau said. They also take different approaches to game development, he added. “They are two different kinds of game companies, with ‘Candy’ being a bit more mobile centric,” said Gartner analyst Brian Blau. Zynga, meanwhile, is cutting jobs but still has about 2,100 employees, down from a peak of 3,300 in 2012, at the tail end of the “FarmVille” craze. King had 665 employees at the end of 2013. Zynga’s 2013 revenue, meanwhile, was $873.3 million, down from $1.28 billion in 2012.Īnother major difference: King is profitable, while Zynga is not.

King is five years older than San Francisco’s Zynga, and thanks largely to in-app purchases people make while playing “Candy Crush,” the company generated 2013 revenue of $1.88 billion, more than 10 times its 2012 revenue of $164.4 million. “They have been around longer and are much larger,” said John Fitzgibbon, the founder of.

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